We are a design shop located in Shenzhen, China.

We are a group of people who admire great product design.

We appreciate design that can be involved in daily life.

Imagine one of your best days. It might start with your favorite meal, prepared with your favorite tools/houseware.

It might involve a great piece of artwork, fragrance, or your favorite album.

It always contains an element selected by you and expresses your emotions.

Sugar can be addictive, and in some circumstances, it distracts us from the original taste.

When I was introduced to black coffee, I noticed its scent, which used to be covered by other flavors.

Just like that, I found a different world of beverages by reducing one element.

We believe that simplifying the elements can give you a greater variety of choices.

Brewed without sugar—our name describes the way we select our products and present them to our customers.

Less but better—that is our faith and method of improving life.